Uniting a multilingual audience and doubling attendance from 1,500 for on-site conferences to over 6,000 listeners remotely
Mary Kay is a multi-level marketing cosmetics and skincare company that has been empowering women since 1963 by giving them financial independence and the ability to be their own boss. Mary Kay products are sold in over 40 countries by millions of independent beauty consultants worldwide.
Given the international scale and the sense of community at the heart of their business, Mary Kay hosts annual meetings and interactive conferences for beauty consultants across the globe.
After the outbreak of COVID-19, Mary Kay decided not to postpone their regular events and move to online meetings, a format they haven’t explored before.
Event date:
April, 2020
Location:
Warsaw, Poland
Type of event:
Remote
Interactio product:
Listener App
“Interactio took away all the problems related to interpretation from our shoulders. It was easy and less expensive than we thought. We certainly had a smooth experience and will do more digital multilingual events in the future.”
Mary Kay was looking for a cost-effective and accessible way to move their April conference for 1,500 beauty consultants in Warsaw and Vilnius online.
As it was one of their first digital events at the beginning of the pandemic, Mary Kay expressed concerns about the user-friendliness and cost of remote simultaneous interpretation.
Unsure about the user experience, the company considered canceling the event for Lithuanian beauty consultants.
Interactio stepped in at the right time to assist the organization in their first digital multilingual conference for both Polish and Lithuanian consultants. We provided easy and accessible remote interpretation for attendees and connected Mary Kay’s interpreter team from their home offices.
Participants
Languages
Interpreters
Unresolved
technical issues
Event length
Interpreter console
Mary Kay interpreter team highlighted the comfort and attainability of remote interpretation through the Interactio interpreter console, delivering a multilingual experience of the event without leaving their homes.
Interpreter console
Mary Kay interpreter team highlighted the comfort and attainability of remote interpretation through the Interactio interpreter console, delivering a multilingual experience of the event without leaving their homes.
Audio interpretation
Mary Kay beauty consultants enjoyed real-life remote interpretation via an Interactio Listener App on their mobile devices. They reported a 10/10 user experience after attending the online event.
Customization
Mary Kay event organizers customized the Listener App with their logo and design. This way, their conference listeners can enjoy remote simultaneous interpretation through an app with a unique and personalized look.
DPO at InteractioInternational
karolis@interactio.io
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